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Direct Mail is Alive & Well

June 16, 2017

Popularity

  1. Direct mail continues to be used heavily, with a 43% share of total local retail advertising. The ability to customize your list is invaluable.

  2. Young adults, 24 years and younger, are among the most direct mail responsive which may be a surprise to many businesses.

  3. 92% of young shoppers say they prefer direct mail for making purchasing decisions.

  4. An International Communications Research survey found that 73% of consumers actually prefer mail over other advertising methods.

  5. 59% of U.S. respondents and 65% of Canadian respondents agreed with the following statement, “I enjoy getting postal mail from brands about new products.

  6. 56% of customers find print marketing to be the most trustworthy type of marketing. You can separate from the competition and solidify your brand name with direct mail.

The Bottom Line – People love to get mail! That’s right, tangible mail in their mailboxes. Even younger generations, those constantly seen on social media and email sites, like and prefer classic direct mail. Give the people what they want, and receive the benefits of this popular medium.

 

 

 

Personalization

  1. 70% of Americans say mail is more personal than the internet.7 Tweet this.

  2. A survey of over 1,000 large businesses, across 10 different vertical industries, found that more than 60% of respondents’ campaigns were personalized or segmented.8 Tweet this.

  3. Personalized print media has a more powerful presence than a personalized email, because the audience can recognize that it takes more effort to customize print media than digital.4 Tweet this.

 

From EDDM to the printing and distribution of thousands of magazines, we can help find the right solution for your needs.

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