January 1, 2018

September 28, 2017

September 15, 2017

July 3, 2017

Please reload

Recent Posts

I'm busy working on my blog posts. Watch this space!

Please reload

Featured Posts

Direct Mail - Alive & Kicking!

October 17, 2017

Direct Mail volume may be down, but it’s far from OUT!  Total direct mail has declined in volume over the past 10 years, but more marketers are adding mail to their array of integrated marketing tactics because the engagement is growing as the clutter declines. Personalization and relevance is key and the ability to identify and mail to your perfect candidate has never been higher. Mailing costs can be higher than other media, but scale and ROI remain strong when direct mail is delivered to a well targeted audience. Source Data & Marketing Association:



  • 100.7 Million US adults made catalog purchases in 2016

  • Volume of direct mail and total mail is down which increases visibility

  • Response rates are increasing

  • People read postcards in greater numbers with a 3.9% year-over-year increase (USPS Household Diary Study.)

  • According to the research, all age groups are interested in receiving and responding to mail. 

  • For ages 18-21, response rates doubled in 2016! (USPS Household Diary Study)

Share on Facebook
Share on Twitter
Please reload

Follow Us
Please reload

Search By Tags